When running a web site, there are several things that need to be considered and understood. Web Site creation is the start of your ongoing marketing process. When you get a website you also need to consider the following:
- Web Site Hosting
- Search Engine Submission
- Search Engine Optimization of your site to ensure the search engines find you
- Site Map
- Web site growth and ongoing Site Updates (if necessary)
- PPC Advertising
Web Site Hosting
At ETG Websites, we will recommend cost effective hosting solutions from as little as £5.00 per month. We do not take any income from this, we will set up your hosting account free of charge and then let you deal directly with the hosting company for ongoing monthly hosting costs.
Search Engine Submission
There are several good companies that do very cost effective search engine submission. We will recommend these for your consideration. If you simply want to be submitted to the major engines including Google, we will do that free of charge. Entry to Google is by far the most important step as the other engines also index Google.
Search Engine Optimization
This is essential, if you want to be found by the search engines, your web site must be optimized in a way that makes it easy for them to do so. This is an art and not many people do it well. We will optimize your site free of charge as part of your fixed price.
Site Map
Both Google and Yahoo use site maps to index your site. If you do not have one, you will still be indexed but not in a way that Google wants. This will mean you will not show up as high in the search listings. We will create a full site map and submit it to Google for you free of charge as part of your fixed price.
Website growth and ongoing updates
Some sites are literally set and forget needing little updating whilst others are dynamic with constantly changing content. Once your site is up and running, we can maintain it for you if you wish. This is done on an hourly rate that is the best in the business. If you would like us to quote you, let us know during our phone call or live meeting.
PPC Advertising
PPC or Pay Per Click advertising is one method whereby you can be at the top of the search engine listings within 15 minutes. Whilst this is great, it also costs money, The way it works is your ad is shown and you only pay for the ad when someone clicks on it. the theory is that if someone is searching for what you already have, they are already presold so if your website does the job, they should buy from you.The good thing about PPC advertising is that you can set a daily budget and it will not be exceeded. We can set up a PPC campaign for you if you wish.
